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Located in the northern Adriatic, Rab is one of Croatia’s most picturesque islands, often called the “Island of Happiness” (Felix Arba)—a name given to it by the Romans. Known for its lush green landscapes, charming medieval old town, and an abundance of sandy beaches, Rab is a paradise for nature lovers and history enthusiasts alike.
Rab’s rich cultural heritage is evident in its well-preserved historic center, lined with elegant bell towers, stone-paved streets, and centuries-old churches. The island’s friendly locals, traditional cuisine, and breathtaking scenery make it one of the most beloved destinations on the Adriatic coast.
Rab’s old town is famous for its four iconic bell towers, which define its skyline and give the island a fairytale-like charm. Stroll through the narrow streets, visit historic landmarks like St. Mary’s Church, the Benedictine Monastery, and the Prince’s Palace, and enjoy the stunning views from the bell towers.
Unlike most Croatian islands, which are known for their pebbly shores, Rab is famous for its sandy beaches. Some of the best include: Paradise Beach (Rajska Plaža) – One of the most famous beaches in Croatia, located in the town of Lopar, with shallow waters perfect for families. Pudarica Beach – A stunning spot for sunsets and home to the famous beach club Santos. Sahara Beach – A beautiful, hidden nudist-friendly beach for those seeking peace and privacy.
For breathtaking panoramic views of Rab and the surrounding islands, hike up Kamenjak Hill, the highest point on the island. The scenic trail leads through pine forests and rocky terrain, offering one of the best ways to experience Rab’s natural beauty.
Every summer, Rab transforms into a medieval town with the Rab Fjera festival, a unique event where locals dress in historical costumes, craftsmen showcase ancient trades, and knights compete in archery and sword fighting tournaments. It’s a fantastic way to step back in time and experience the island’s rich history.
No visit to Rab is complete without trying Rab Cake (Rabska torta), a delicious almond-based dessert traditionally made for royalty and noble guests. The recipe has been passed down for centuries and remains a symbol of the island’s gastronomy.
Rab is a perfect blend of history, nature, and relaxation, offering visitors a unique Adriatic experience. With its unusual abundance of sandy beaches, charming medieval old town, and rich traditions, it stands out as one of Croatia’s most welcoming islands.
Whether you’re looking for a cultural getaway, an active adventure, or a place to unwind by the sea, Rab is a destination that leaves every visitor feeling truly happy—just like its ancient Roman name suggests.