Pag

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Nestled in the northern part of Dalmatia, Pag is one of Croatia’s most unique islands, often described as a “moon-like landscape” due to its rocky, barren terrain shaped by the strong Bora wind. But beyond its rugged beauty, Pag is a place of deep tradition, offering visitors a rich cultural heritage, world-famous gastronomy, and stunning beaches.

This island is most famous for its Pag cheese (Paški sir), Pag lace (Paška čipka), and salt production, making it a must-visit destination for those who love history, culture, and exceptional local flavors. With a mix of charming old towns, lively summer festivals, and peaceful hidden coves, Pag offers something for every type of traveler.

  • Discover the Historic Town of Pag

    The town of Pag is a beautifully preserved medieval settlement designed by the famous Croatian architect Juraj Dalmatinac. Wander through its charming stone-paved streets, visit the 15th-century Church of St. Mary, and explore the Duke’s Palace, all while soaking in the town’s rich history.

  • Try the Famous Pag Cheese (Paški Sir)

    Pag is world-renowned for its Paški sir, a delicious, hard sheep’s cheese with a unique flavor influenced by the island’s salty pastures and aromatic herbs. Visit a local cheese factory or family-run dairy farm to taste and learn about the traditional cheese-making process.

  • Explore the Salt Pans and Solana Pag Museum

    Salt production has been a key part of Pag’s economy for centuries. At Solana Pag, one of the oldest salt production facilities in Croatia, you can discover how Pag’s famous sea salt is still harvested using traditional methods.

  • Relax on the Stunning Beaches

    Pag is home to some of the most beautiful beaches in Croatia, each offering a different vibe: Zrće Beach – Known as Croatia’s party hotspot, often called the “Ibiza of the Adriatic.” Ručica Beach – A peaceful, secluded beach with a dramatic rocky landscape. Beritnica Beach – A hidden gem with three iconic boulders emerging from the sea, perfect for photography and nature lovers.

  • Experience the Tradition of Pag Lace (Paška Čipka)

    Pag lace is one of Croatia’s most valuable cultural treasures, handmade by skilled artisans using techniques passed down through generations. Visit the Pag Lace Gallery and watch the lace-makers at work, or even take home a unique souvenir.

What Makes Pag Special?

Pag is an island of contrasts—on one side, you have ancient traditions, peaceful landscapes, and world-class gastronomy, while on the other, you’ll find vibrant nightlife and modern summer festivals.

The island’s rugged, almost surreal scenery, combined with its rich cultural heritage and unique local products, makes it one of the most fascinating and diverse islands in the Adriatic. Whether you’re here to relax, explore, or party, Pag is an unforgettable destination that truly has something for everyone.